We were tasked with creating a multi-tiered social media campaign that focused on quick and shareable content that highlighted the brand’s mission of bringing cultural competency to hearing-impaired communities. The content manifested as short-form videos that used animations to communicate areas of conversation that need attention, such as patient needs and the importance of inclusion for underserved individuals.
Custom illustrations were created and animated into 30-second videos that were intended to help bolster the brand’s Instagram and Facebook presence.
Technologies Used: After Effects, Premiere, Illustrator
