To help promote the new branding established in the 2021 NFL season, we helped to create key stadium signage that focused on a new era for the team and brand as a whole. Each of these pieces needed to work well together to help solidify the brand for the gameday experience. The concept focused on highlighting a strong jungle presence on the exterior of the stadium, and as you got closer to the field the theme would incorporate more branded colors to communicate being brought into the light.
The largest of the deliverables were the stadium wall signage that extend the entire field, the veteran’s hall of fame banners, as well as smaller signage outside the venue meant to drive fans into the stadium.
