Prior to the 2020 football season, the Jaguars wanted a way to help solidify the brand voice with their internal operations for all of their upcoming marketing. This project involved creating a digital and print booklet that would highlight key messaging points, design styles, as well as an overall tone to use for all external communications.
The final deliverable was a 16-page booklet that was used internally organization-wide and adhered to the strict brand guidelines for the NFL brand.
