Johnson & Johnson Vision Prioritize Your Eyes Awareness Campaign

The mission of this campaign was to promote awareness and education about eye health with a focus on reducing screen time. Branding was developed behind the importance of prioritizing the health of your eyes by practicing easy exercises and limitations one can incorporate into their daily lives, such as resting your eyes after extended screen time or bringing focus on objects in the distance.

The deliveries included a printed poster campaign involving simplified custom illustrations that highlight key speaking points behind the mission, an animated short-form video, an animated banner campaign, as well as a toolkit for eyecare providers that could be given to patients to help spread awareness.

Technologies Used:
Illustrator, Photoshop, After Effects, InDesign, Canva